SEO link building is the process of getting other related websites to link back to your digital marketing websites. All the online marketing agency and business owners should be interested in building links to drive referral traffic and increase their website’s authority. SEO Link building is one of the most tedious forms of search engine optimization to get a good amount of high quality, relevant links from other authoritative websites. Having quality backlinks remain an important factor in how every search engine determines which sites rank for which keywords.
As new websites and trends are popping up, so do opportunities for new ways to build links are growing. Pinterest is another website that allows you to save mainly images from your digital marketing websites that you like, think are funny, inspire you or help tell a little about who you are. Most recent and most common uses for Pinterest have been wedding planning, home decoration and recipe collection.
Pinterest main demographic has primarily been women, but as more and more people join and discover the uses of Pinterest this demographic should gradually expand. Pinterest is defined by three main components: Pins, Boards, and Repins
- Pins are images that are added to Pinterest via the Pin It button or uploaded images from your desktop.
- Boards are sets of pins that users create, usually around a certain topic (eg. Recipes, Cars, Furniture).
- Repins occur when you add an image you find while browsing Pinterest to one of your own boards.
Unless you have a pretty innate understanding of the anatomy of a repin, then you may not be seeing the opportunity for using Pinterest as a link building method. So, let’s dissect a repin so you can easily grasp how and why Pinterest can be a great link building tool. When you repin an image, the user who first pins an image will also get credit. Repins support the major source link of the image no matter how many times it is repinned.
Steps by Steps to Use Pinterest for Your Digital Marketing Websites SEO Link Building
The Pinterest main idea to use it to promote your best digital marketing images on Pinterest with the goal of having other users repin them on their boards. We do not want to leave you with just a broad recommendation so here are some specific ideas of what to pin to create increased interest and engagement:
– Celebrity homes
– Unique photos of top communities
– High resolution, artistic shots of exclusive neighbourhoods
– Luxury homes
– Homes with unique architecture
– Funny looking homes
– Ugly homes
– Massive Homes/Mansions
NB: When pinning and tagging your photos, you need to think about what a user might search for on Pinterest, not what you would want them to search for. In other words, “Luxury Beach Homes in California” may be a little more likely to get some traction now as opposed to the homes address or something too specific. The long tail keywords will probably come into play down the road, but now it is a little too specific for the current user behaviour.
Pinterest is just another tool where you can repurpose already created content in this case quality images of homes and neighbourhoods. The best advice is to spend the majority of your online marketing efforts creating high quality, unique content and publishing it on your website or blog first. Once it is posted there you should then be syndicating and sharing it across the internet via many social media tools available (eg. Facebook, Twitter, LinkedIn, Google+, Pinterest, Reddit, StumbleUpon).
Culled from Real Estate Marketing Blog | Real Estate Link Building with Pinterest